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Advertising costs can quickly consume a large part of new businesses’ startup costs and existing small businesses’ operating expenses – but without advertising there will be no customers or continuing sales. Fortunately, there are low-cost ways you can advertise that require more of your creativity and time than dollars.

You may not be an SEO expert, but that doesn’t mean you shouldnt pay close attention to SEO best practices when creating and publishing content. Paying mind to search engine optimization ensures that you are giving the search engines all the clues they need to determine what my content is about, while also giving customers what they need to know, as well.

Below you’ll find 6 common SEO mistakes frequently made by small business, and how to very easily fix them.

Most small businesses get stuck with their online lead generation in three areas:

• SEO – They understand the concept of search engine optimization, and do some work there, but they usually give up before great results are achieved.
• PPC – People get a Google AdWords account, invest some money, watch it disappear, and stop.
• Social Media – Here, people just waste time because they don’t know how to do it right.

Online lead generation is a big topic.  In this post, I’m going to talk specifically about how to spend money wisely to ensure return on your investment.

Today’s companies face the challenge of marketing in an economic state of turbulence and uncertainty. The key to maintaining forward momentum in today’s market is to resolve to be competitive and shift to an opportunistic mind-set. Rather than focusing on the turbulence, your company should leverage the dynamics of a down market and become an even stronger competitor. A weak economy can actually serve as an opportunity to evaluate your marketing and public relations initiatives so you can make them more effective and efficient.